With a population of over 1.2 billion and a growing economy, people across the economic spectrum are eager to start spending. What does India's consumer market look like and how can your business take advantage of new opportunities in the country?
The ASEAN Economic Community (AEC) will unite the ten members of the ASEAN into a single market and production base. This will thrust Southeast Asia into the spotlight, attracting greater attention from multinationals which have so far been drawn mainly to China and India.
Small businesses face the same challenges as most companies: a fast paced business environment, cut-throat competitors and ever-changing consumer trends. Why is market research seen as a luxury only large corporates can afford?
China is at the forefront of the world economy. It received the largest amount of FDI in 2014, overtook the US to become the world’s largest economy and is devoted to increasing domestic consumption and urbanization.
Consumer buying decisions are driven by personality traits, values, lifestyle habits and even current trends. Considering all of these factors when developing new products, marketing campaigns and retail strategies is critical to success.
2015 consumers like to shop but are time-poor, seeking convenience, greater choice, global availability and instant gratification. They want to access information instantly, share their lives on social media and showcase individuality.
Hailed as the next “Asian miracle” by the World Bank, The Philippines is emerging as one of ASEAN’s fastest-growing economy. There are opportunities for Singapore food, clothing and footwear retail companies arising from the Philippines’ large and growing consumer market.