Research Reports

The Impact Of Millennials’ Consumer Behaviour On Global Markets

The Impact Of Millennials’ Consumer Behaviour On Global Markets

Dubbed “nowners” and “digital natives”, the millennial generation are a diverse consumer group that while linked by its adherence to the internet, is also divided by culture and individualism.

Marketing Dynamics In India: Consumer Trends And Momentum

Marketing Dynamics In India: Consumer Trends And Momentum

With a population of over 1.2 billion and a growing economy, people across the economic spectrum are eager to start spending. What does India's consumer market look like and how can your business take advantage of new opportunities in the country?

Doing Business In The Halal Market: Products, Trends And Growth Opportunities

Doing Business In The Halal Market: Products, Trends And Growth Opportunities

The Muslim religion is the second largest and fastest growing religion in the world, with Muslim consumers expected to reach 26 percent of the global population by 2030.

Marketing To The ASEAN Consumer

Marketing To The ASEAN Consumer

The ASEAN Economic Community (AEC) will unite the ten members of the ASEAN into a single market and production base. This will thrust Southeast Asia into the spotlight, attracting greater attention from multinationals which have so far been drawn mainly to China and India.

Investing In Global Market Research: A Strategic Guide For SMEs

Investing In Global Market Research: A Strategic Guide For SMEs

Small businesses face the same challenges as most companies: a fast paced business environment, cut-throat competitors and ever-changing consumer trends. Why is market research seen as a luxury only large corporates can afford?

Cities In China: Economic And Consumer Dynamics For Successful Business

Cities In China: Economic And Consumer Dynamics For Successful Business

China is at the forefront of the world economy. It received the largest amount of FDI in 2014, overtook the US to become the world’s largest economy and is devoted to increasing domestic consumption and urbanization.

Research Paper: 7 Consumer Types For Successful Targeted Marketing

Research Paper: 7 Consumer Types For Successful Targeted Marketing

Consumer buying decisions are driven by personality traits, values, lifestyle habits and even current trends. Considering all of these factors when developing new products, marketing campaigns and retail strategies is critical to success.

White Paper: Top 10 Consumer Trends For 2015

White Paper: Top 10 Consumer Trends For 2015

2015 consumers like to shop but are time-poor, seeking convenience, greater choice, global availability and instant gratification. They want to access information instantly, share their lives on social media and showcase individuality.

IE Insights: The Philippines - A New Awakening

IE Insights: The Philippines - A New Awakening

Hailed as the next “Asian miracle” by the World Bank, The Philippines is emerging as one of ASEAN’s fastest-growing economy. There are opportunities for Singapore food, clothing and footwear retail companies arising from the Philippines’ large and growing consumer market.