Franchise Aspect

Characteristics Of A Desirable Franchise Candidate

Characteristics Of A Desirable Franchise Candidate

All (or at least most) franchisors have some sort of list of desired characteristics for the perfect franchise candidate in the back of their minds. So here are some of the most commonly sought after basic traits.

A-Z Of Franchising: X Is For X-factor

A-Z Of Franchising: X Is For X-factor

As much as prospective franchisees choose the franchise they like and evaluate the franchisor, franchisors are also looking for candidates with the X-factor — someone who fits their perfect franchisee profile.

A-Z Of Franchising: H Is For Hand-holding

A-Z Of Franchising: H Is For Hand-holding

The biggest attraction of joining a franchise is that the franchisor provides mentorship and guidance. From the initial setup phases to operations, franchisees will be taught the “right” way of doing things.

4 Things Franchisors Should Know Before Engaging A Franchise Broker

4 Things Franchisors Should Know Before Engaging A Franchise Broker

For franchisors who are short on manpower or lack the ability to have their own team, outsourcing franchise sales to an external party could be an efficient and realistic solution to maximize resources.

A-Z Of Franchising: W Is For Wealth

A-Z Of Franchising: W Is For Wealth

If franchisors are not able to provide an indication of the level of profitability their franchise concept could offer, prospective franchisees won’t have a reason to carry on with negotiations and start looking elsewhere.

What Should Be Included In Your Franchise Operations Manual?

What Should Be Included In Your Franchise Operations Manual?

It is common practice for franchisors to provide franchisees with a franchise operations manual. In short, the franchise operations manual is like a dummy’s guide for replicating the business it was documented for.

When Your Franchise Investment Becomes A Nightmare

When Your Franchise Investment Becomes A Nightmare

Here are 3 (very real) horrible scenarios that could happen for every prospective franchisee — something to ponder about before jumping right into committing your money into a franchise.

A-Z Of Franchising: U Is For Uniqueness

A-Z Of Franchising: U Is For Uniqueness

Being differentiated doesn’t just attract prospective franchisees to learn more about the business concept, it also portrays the ability to let potential investors know that the brand has their own niche of customers.

Why Should Franchisors Participate In Franchise Exhibitions?

Why Should Franchisors Participate In Franchise Exhibitions?

Participation in a franchise exhibition or tradeshow requires a significant investment outlay and there is no guarantee that any new franchisees will be signed up. So why do so many franchisors still do it?