Consumer Insights

The Future Of The Consumer Health Industry

The Future Of The Consumer Health Industry

Consumer health will be an exciting industry in 2016 and beyond. The category is set to grow by 16 percent to 2020, not counting the potential prescription to OTC switches that may come to the market.

Trends Shaping India's Consumers

Trends Shaping India's Consumers

India is fast becoming one of the world's growth engines, with a rapidly growing population that is eager to spend. However, India has challenges to overcome including a lack of resources and a complex bureaucracy.

Consumer Electronics: Trends And Future Predictions

Consumer Electronics: Trends And Future Predictions

Wearables are the hottest consumer electronic product in 2015, moving beyond just a functional electronic device to a must-have fashion accessory. However, smartphones will remain the volume driver moving forward.

Generational Differences In Mobile Payment Preferences

Generational Differences In Mobile Payment Preferences

One of the most important things to consider when launching a mobile wallet is the end user, and a mobile wallet will rarely find success if it does not cater to the millennial generation.

The Childrenswear Market In India

The Childrenswear Market In India

India has the fastest growing childrenswear market, registering 21% growth in 2014. In India, parents are choosing to spend more on their children's clothing, and this means spending on branded products.

Making The Case For In-Person Mobile Payments

Making The Case For In-Person Mobile Payments

Proximity mobile payments continue to garner the most attention as the technology of the future from the payments industry. Consumers, though, still express concern over security and don't have the incentive to adopt mobile as a new payment habit.