A-Z Of Franchising: R Is For Relationship

The franchise relationship between the franchisor and franchisees form the backbone of any franchise system. As in any relationship, this relationship too will go through different stages and phases. In order for such a relationship to be created and nurtured, it is important for both parties to understand and appreciate the goals and expectations of the other party in the relationship.

Related: Understanding The Nature Of Franchisor-Franchisee Relationship


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