Using Megatrends To Examine The Health And Wellness Market

Health and Wellness producers are often advised to target consumers who already live healthy and sustainable lifestyles, but by examining the health and wellness market using megatrends, several other aspects emerge. Health and wellness products cannot sell on the sole basis of being healthy - desirability and lifestyle adaptation are key factors as well.

Related: Top 10 Global Health & Wellness Trends For 2014


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