A-Z Of Franchising: B Is For Branding

Having the perception that branding is all about a nice-looking design, logo or store design is one of the most common misconceptions. In truth, branding is actually more relevant to a business’ strategy. If done right, appropriate branding will convey messages such as values, beliefs and perhaps even the type of target customers.

Related: Branding For The Small And Medium Enterprise


See more franchise facts at A-Z Of Franchising!

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