Generational Differences In Mobile Payment Preferences

One of the most important things to consider when launching a mobile wallet is the end user, and a mobile wallet will rarely find success if it does not cater to the millennial generation.

According to Euromonitor International Survey data, there are stark generational differences in the needs and wants of mobile wallets. Although all age groups expect an in-store mobile payment app to bring about increased security, have the ability to gain rewards and be easy to use, older consumers say they prefer to buy products in store.

Related: Making The Case For In-Person Mobile Payments


ei-logo-v0.33-cmyk

Euromonitor International is the world leader in strategy research for consumer markets. Global coverage and leading edge innovation make our products essential for companies worldwide. From socio-economic context to intimate detail on the smallest products or markets, we offer unmatched detail and unbiased content for every region, country, category and channel. Euromonitor International market research focuses on industry, country, company and consumer lifestyle research. We analyze companies and markets in more than 200 categories across 80 countries.


You might also like...