One of the most important things to consider when launching a mobile wallet is the end user, and a mobile wallet will rarely find success if it does not cater to the millennial generation.
According to Euromonitor International Survey data, there are stark generational differences in the needs and wants of mobile wallets. Although all age groups expect an in-store mobile payment app to bring about increased security, have the ability to gain rewards and be easy to use, older consumers say they prefer to buy products in store.
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