The Impact Of Millennials’ Consumer Behaviour On Global Markets

Who are the millennials and what do they want?

Dubbed “nowners” and “digital natives”, the millennial generation are a diverse consumer group. This report examines the behaviour and buying patterns of a demographic that, while linked by its adherence to the internet, is also divided by culture and individualism.

Related: When Sharing Is The New Buying


Download This Free Report Extract To:

  • Avoid falling into the “one size fits all” approach when targeting millennials.
  • Understand the role of the smartphone.
  • Identify trends in buying behaviour.


Euromonitor International is the world leader in strategy research for consumer markets. Global coverage and leading edge innovation make our products essential for companies worldwide. From socio-economic context to intimate detail on the smallest products or markets, we offer unmatched detail and unbiased content for every region, country, category and channel. Euromonitor International market research focuses on industry, country, company and consumer lifestyle research. We analyze companies and markets in more than 200 categories across 80 countries.

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