Who are the millennials and what do they want?
Dubbed “nowners” and “digital natives”, the millennial generation are a diverse consumer group. This report examines the behaviour and buying patterns of a demographic that, while linked by its adherence to the internet, is also divided by culture and individualism.
Related: When Sharing Is The New Buying
Download This Free Report Extract To:
- Avoid falling into the “one size fits all” approach when targeting millennials.
- Understand the role of the smartphone.
- Identify trends in buying behaviour.
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