The Association of Southeastern Asian Nations, or ASEAN, still faces challenges - but those challenges come opportunities. The ASEAN is divided into two tiers, with the first tier composed of nations with a strong consumption basis and more developed retail landscapes. The second tier is composed of countries without a large middle class and no discretionary spending. The division means that companies entering the ASEAN should not rely on a "one-size fits all' strategy.
Related: Marketing To The ASEAN Consumer
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