A-Z Of Franchising: X Is For X-factor

As much as prospective franchisees choose the franchise they like and evaluate the franchisor, it also goes the other way. Franchisors are also looking for candidates with the X-factor — someone who fits their desired characteristic traits as a perfect franchisee profile. Although criteria may differ between established or younger franchise organizations, at the end of the day, all franchisors look at more than just the money.

Related: What Characteristics Do Franchisors Look For In Franchisees During Recruitment?


As the saying goes, “One bad apple spoils the bunch”. And it is precisely this reason why franchisors are wary about awarding franchise rights to someone who could potentially “mess up” and put the whole franchise in bad light.

See more franchise facts at A-Z Of Franchising!

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