A role of a franchisee that often overlooked is that of a brand ambassador. How they perform or conduct themselves will have a direct impact on the reputation of the franchise. So it makes every sense for franchisors to learn as much as possible about prospective franchisees, in order to ensure franchise rights are awarded to those who will be able to appropriately represent the brand. Here are 6 questions to help franchisors better understand a franchise candidate's potential.
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