IE Insights: The Philippines - A New Awakening

The unedited version of this post first appeared on International Enterprise (IE) Singapore’s site.

Hailed as the next “Asian miracle” by the World Bank, The Philippines is emerging as one of ASEAN’s fastest-growing economy. There are opportunities for Singapore food, clothing and footwear retail companies arising from the Philippines’ large and growing consumer market. 

Singapore consumer companies can partner the local consumer giants who are mall developers, mall owners and/ or retailers. They can also work with the multi-brand retail operators, who have long term relationships with the mall owners and a vast consumer market network.

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One Of The Largest Consumer Markets In ASEAN 

Consumption expenditure as a percentage of GDP (74%) in the Philippines is one of the highest in ASEAN. In 2012, its household consumption expenditure (US$186 billion) was ranked third in ASEAN, just behind Indonesia (US$479 billion) and Thailand (US$209 billion). Euromonitor International projects that the total consumer expenditure in the Philippines will grow at 5.4% annually from 2013 to 2030.

Demand for consumer goods is mainly in Metro Manila, as the region accounts for more than 50% of the country’s total retail sales. However, other regions with urbanised centres, like Cebu, are catching up quickly. Growth in Cebu’s twin industries of tourism and outsourcing have helped to grow the retail sector, with recent entrants including Philippine Seven Corporation (7-Eleven).

Read the full report by IE Singapore here.


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International Enterprise (IE) Singapore is the government agency driving Singapore’s external economy. It spearheads the overseas growth of Singapore-based companies and promotes international trade. Its vision is a thriving business hub in Singapore with Globally Competitive Companies (GCCs) and leading international traders.

Trade has always been the backbone of Singapore’s economy. In addition to promoting export of goods and services, IE Singapore also attracts global commodities traders to establish their global or Asian home base in Singapore. Today, Singapore is a thriving trading hub with a complete ecosystem for the energy, agri-commodities and metals & minerals trading clusters.

GCCs are a critical growth engine for the next phase of Singapore’s development. GCCs compete on the global stage against the very best in their industries. They contribute to Singapore’s economic resilience, develop Singaporeans into global business leaders and strengthen the Singapore brand. Through its Global Company Partnership and Market Readiness Assistance, IE Singapore works with Singapore-based companies in their various stages of growth towards being globally competitive.

IE Singapore’s global network of overseas centres in over 35 locations provides the necessary connections in many developed and emerging markets. Visit www.iesingapore.com for more information.


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