The Future Of The Consumer Health Industry

The Future Of The Consumer Health Industry

Consumer health will be an exciting industry in 2016 and beyond. The category is set to grow by 16 percent to 2020, not counting the potential prescription to OTC switches that may come to the market.

Characteristics Of A Desirable Franchise Candidate

Characteristics Of A Desirable Franchise Candidate

All (or at least most) franchisors have some sort of list of desired characteristics for the perfect franchise candidate in the back of their minds. So here are some of the most commonly sought after basic traits.

A-Z Of Franchising: X Is For X-factor

A-Z Of Franchising: X Is For X-factor

As much as prospective franchisees choose the franchise they like and evaluate the franchisor, franchisors are also looking for candidates with the X-factor — someone who fits their perfect franchisee profile.

Key Challenges And Opportunities For The ASEAN

Key Challenges And Opportunities For The ASEAN

The Association of Southeastern Asian Nations, or ASEAN, is divided into two tiers, The division means that companies entering the ASEAN should not rely on a "one-size fits all' strategy.

The Impact Of Millennials’ Consumer Behaviour On Global Markets

The Impact Of Millennials’ Consumer Behaviour On Global Markets

Dubbed “nowners” and “digital natives”, the millennial generation are a diverse consumer group that while linked by its adherence to the internet, is also divided by culture and individualism.

A-Z Of Franchising: H Is For Hand-holding

A-Z Of Franchising: H Is For Hand-holding

The biggest attraction of joining a franchise is that the franchisor provides mentorship and guidance. From the initial setup phases to operations, franchisees will be taught the “right” way of doing things.

When Sharing Is The New Buying

When Sharing Is The New Buying

Sharing answers many consumer trends of our times – hence its popularity. Although it is clearly a challenge to consumer goods companies, it can also be seen as an opportunity for them.

4 Things Franchisors Should Know Before Engaging A Franchise Broker

4 Things Franchisors Should Know Before Engaging A Franchise Broker

For franchisors who are short on manpower or lack the ability to have their own team, outsourcing franchise sales to an external party could be an efficient and realistic solution to maximize resources.

A-Z Of Franchising: W Is For Wealth

A-Z Of Franchising: W Is For Wealth

If franchisors are not able to provide an indication of the level of profitability their franchise concept could offer, prospective franchisees won’t have a reason to carry on with negotiations and start looking elsewhere.