As the companies became more used to digital marketing, key elements of a successful digital marketing strategy were discovered. These elements are what most companies have in common but also where they compete the most.
For a brick-and-mortar business, having a great location is no doubt one of the contributing factors for success. But locations could have a subjective perspective to it — while a location could be great for certain type of businesses, it could be a nightmare for others.
A franchise field visit, performed by the franchisor, is quite like a compliance check for the franchisee's standards and quality. Here are 3 simple ways for franchisors to perform a more effective field visit when calling on franchisees.
Digital marketing can be simple to complex, depending on how the company designs it. The company can determine whether they need to add or remove some strategies should the need arises. However, there are part of digital marketing that are not and should not be easily discarded.
With e-commerce use accelerating on the back of improved Internet penetration in emerging markets, it is important to recognise the specificities of local consumers and how they approach online shopping.
Franchisors have to determine a franchise fee that best suits the business while being able to cover all expenses. But more importantly, regardless of what is being charged, franchisors must understand the practical implications of having higher or lower initial fees.