No matter how great your product is, choosing the right retail channel and the best retailer for it can be a key determinant of success when entering a new market. This post will focus on three key areas to consider once you have selected a market to enter.
With so many franchise opportunities out there, searching for a franchise concept is the easy part. The hard part is to determine, from the ones you narrowed down, which one suits you best. Here are some ways to help you do that.
With so much information easily available today, competition for the attention of an audience can get pretty rough. More than just attracting new customers, the focus also has to be geared towards retention, and even increasing consumer expenditure too.
Singaporean franchise brands are very much sought after in the Asia Pacific region and given the physical constraints in term of land mass, high cost structure and extremely tight labour market, our home grown brands really have no choice but to grow beyond Singapore.