Usually the biggest angst, for the franchisor, in deciding these fees revolves around the franchisee and the on-going royalty. In the absence of any logical methodology, the company resorts to either copying others in the market or making the decision arbitrarily.
Businesses may look at internationalization for many reasons, each with their own goals and objectives. But whether it is proactive or reactive, expanding to overseas markets may not necessarily be just about a strategic move to increase profits and market share.
Perhaps one of the most effective ways to determine whether franchising is a good fit, whether as a prospective franchisor or franchisee, is to evaluate themselves and determine whether the potential benefits outweigh the potential problems.