Franchise Training: Franchise Unit Excellence For Your Franchise Business - 20th to 21st Aug 2015 (Singapore)

Event Details

Date: 20th to 21st Aug 2015

Time: 9:30am to 5:30pm

Venue: TKP Conference Centre Cecil Street, #03-01, 137 Cecil Street, Singapore

Event Organizer

This event is organized by Singapore Franchise Training School.


Early Bird Ticket:
SGD800.00 (limited)

Standard Ticket:

*This course is applicable for 60% PIC claim.

When you become a leader, success is all about growing others.
— Jack Welch

As a franchisor your success is only as good as the success of your franchisees.

Learn what it takes to a world-class franchise organization to build great franchise units in this Franchise Unit Excellence course. You will interact and learn in the company of franchisors who want to build strong franchise organizations based on global standards. Franchise Unit Excellence is also the required foundational course for the Franchise Quality Mark Certification Program.


In This Highly Interactive Power Packed 2-day Course, You Will:

  • Identify the 4 key elements of a successful franchise organization focused on franchise unit excellence (P.L.T.S.).
  • Discover the systems and process that a franchisor must have in place to ensure growth of franchise units.
  • Learn how to develop systems for franchisees to evaluate their performance for higher efficiency (and profits!).
  • Learn how to develop a franchisee feedback process to ensure continuous performance improvement.
  • Discuss the essential elements of franchisee training and support.

Who Should Attend?

  • Franchisors
  • Franchise Managers
  • Franchise Trainers
  • Franchise Operations Managers
  • Franchise Support Managers


Day 1

Foundations Of Franchise Unit Success

9:30 - 10:45am

- Introductions
- Intro to franchising and terminology
- Goals for the course

10:45 - 11:00am


11:00am - 12:30pm

- P.L.T.S of the franchising
- Purpose: Relationship of franchisor and franchisee goals to the success of the franchise eco-system; 6 influence factors of relationship to franchising
- Leadership: Leader's role in franchise unit excellence; understanding individual leadership style as they relate to performance of franchise and franchisees

12:30 - 1:30pm


1:30 - 2:30pm

Continuation of Leadership

2:30 - 3:30pm

Training: Identifying types of training for life cycle of franchise; development of effective training programs for franchisee success

3:30 - 3:45pm


3:45 - 5:00pm

Support: What is the support philosophy that drives performance; identifying the phases of support; development of effective support systems for franchisee success

5:00 - 5:30pm

Wrap up and questions

Day 2

Model For Franchise Unit Excellence

9:30 - 9:45am

Review of foundations / Day 1

9:45 - 10:45am

Launch: setting the stage for successful launch of new franchise; expectations of franchisee and franchisor

10:45 - 11:00am


11:00am - 12:00pm

Growth factors: Sales and marketing; Roles of franchisor and franchisee in growth of franchise unit; system and processed required by franchisor including processes for handling of service failures

12:00 - 12:30pm

Evaluation methods for performance

12:30 - 1:30pm


1:30 - 5:00pm

Simulation exercise: Applying the concepts learned in class

5:00 - 5:30pm

Wrap up and questions

Trainer Profile

Ms. Venu Babla, a learning and performance strategist, has headed up training departments for franchise organizations for the past 20 years and currently is the Director of Training and Development for Global Franchise Masters, a Singapore-based company.

Ms. Babla has strong entrepreneurial experience in building franchise businesses from concept to implementation with deep skills in operations, training and support.  Her franchise journey includes being a franchisee, a master licensee as well as a co-founder of an innovative franchise brand.

Utilizing adult learning principles, Venu focuses on developing training programs that are relevant, fun, and drive high performance. She has a Master’s degree in Education in Learning Design and Technology.

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