Franchise-ABLE Network Series Session #3: Brand-ABLE - 16th Jul 2015 (Singapore)

Event Details

Date: 16th Jul 2015

Time: 9am to 1pm

Venue: Straits Express Restaurant & Bar, Kallang Wave Mall, 1 Stadium Place, #01-24/28 (Singapore)

Event Organizer

This event is hosted by Astreem Consulting and Express Melody, and sponsored by Imperium Brand Consultancy.


Why Attend Brand-ABLE?

For a business to strongly establish itself in the market and to build its overall brand value; branding is crucial. Having an effective brand strategy will give the business a major edge over its competition in the increasingly competitive markets.

A well branded business gets these 5 aspects right:

  • Delivering the brand message effectively.
  • Confirming its credibility.
  • Connecting with its target business prospects emotionally.
  • Inspiring the buyer to invest in it.
  • Strengthening the customer loyalty.

In this Brand-ABLE session, you can discover more about these aspects.

The Brand-ABLE session will serve as a platform for you to learn from and discuss with the best subject matter experts about the various aspects of branding which will positively impact your business growth.



  • Mr. Nav Qirti, Principal and Managing Partner of Ideactio Consulting
  • Mr. Jerry Chen, Managing Director of Express in Music and Audio Branding Strategist at Express Melody
  • Mr. Cheah Chay Tiong, Managing Director of Imperium Brand Consultancy




Visual Branding, Building an Enduring and Scalable Business - Mr. Nav Qirti



Music Branding, Increase sales and higher customer satisfaction through brand management of soundscape in a commercial environment - Mr. Jerry Chen


Understanding brand fundamentals, brand excellence model and successful brand strategy for the Asian marketplace - Mr. Cheah Chay Tiong


Tea/Coffee Break


Panel discussion - Mr. Nav Qirti, Mr. Jerry Chen and Mr. Cheah Chay Tiong


Buffet Lunch and Free Networking

End of Event


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