With the growing recognition of Intellectual Property (IP) as a strategic corporate asset, it is crucial for businesses to systematically create, manage and leverage on their IP in order to optimize its value.
Research has also shown that the value of an enterprise could be further enhanced through IP transactions such as franchising, licensing and monetization strategies.
Find out how companies (in the franchising and licensing business) could further enhance the value of their organization through IP protection, management and monetization techniques.
Your really can't franchise when your IP is not protected & properly managed - Presented by Mr Albert Kong, CEO/Managing Director, Asiawide Franchise Consultants
Raising capital with your IP - Presented by Mr Chee Chun Woei, Director-Asia, Gobal IP Exchange