Franchise Your Business To Grow It Exponentially - 31st Jul 2014 (Singapore)

Seminar Details

Date: 31st Jul 2014

Time: 10:00am to 1:00pm

Venue: TKP Conference Centre Raffles Place, 55 Market Street #03‐01, Singapore 048941

Event Organizer

This seminar is hosted by Astreem Consulting.


Admission fees apply.

Register your attendance by 25th Jul 2014 for Early Bird Special!

Are you passionate about growing your business steadily and swiftly, but lack of enough capital and time to do it? Do you want your brand to be one of the most well-known brands in your industry but your presence is too limited to build up a strong brand image? Do you want to find out how the popular brands, like The Manhattan Fish Market, Fatboy's, and S.A.M achieve success within a short period?

If you are eager to explore on how to achieve your goal in the most effective way, here is an opportunity for you to equip yourself with necessary knowledge on how much your brand equity is, and how you can generate more revenue by franchising your business!

Astreem Consulting, on a mission of helping clients to grow their business locally and internationally, will be holding a seminar on Jul 31st 2014. In the seminar, they will be sharing with you on how you can build value in your brand, and develop an exponential growth formula for your company via franchising.

Related: 5 Things Every Business Should Possess Before Franchising




Bring your business to the next level - Explore your brand value:

  • Why brand value matters.
  • Steps of Intellectual property exploitation.
  • Utilize the brand value on business growth strategy.

10:30 - 11:30am

Build the vehicle for your business growth - Develop your franchising system:

  • Integrate franchising into your business plan.
  • Standard operations manual development.
  • Key considerations for franchise agreement.

11:30am - 12:00pm

Refreshment/Tea break

12:00 - 1:00pm

Bridge the gap between you and your partner - Secure the right franchise match:

  • Effective ways of franchise marketing.
  • Expectations from franchisees and how to manage them.
  • Secure long-term relationship to achieve win-win situation.



Hsien Naidu, Founder & Director, Astreem Consulting

With over 20 years of consumer retail experience in the Asia Pacific region, Hsien has been integral in the growth of many local SMEs. Her wide experience in handling key executive positions from varying industries allowed her to venture through franchising, marketing, branding and intellectual property protection strategies.

Building on her passion to increase each client organization’s Net Profit Value, she founded Astreem Consulting, specifically to be agents of growth.

As a Certified Senior Practicing Management Consultant and SCOPE IP and ICV Consultant, Hsien and Astreem are committed to bringing innovative and relevant marketing insights to the business community. Her ongoing project partnerships with SPRING, IP Academy, IE Singapore and FLA strengthen Astreem’s presence in the region.


Abhishek Date, Franchise Director, Astreem Consulting

Abhishek graduated from S P Jain Center of Management, Singapore with Masters in Business Administration. Prior to Astreem, Abhishek has experiences with Oracle, and worked on the number one core banking solution worldwide. Abhishek has consulted major retail banks in India, Middle East and North Africa. Abhishek has also worked in the Supply Chain domain and gained extensive knowledge International Trade Laws, Foreign Trade Policies and Dangerous Goods Logistics Management.

With his 7 years experience in Franchise industry, Abhishek has gained profound knowledge on Intellectual property exploitation and management as well as franchise system development. Abhishek brings the core skills like aligning business competencies and defining performance targets to Astreem. With Astreem, Abhishek helps clients develop robust and scalable processes and aligns business for growth.

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