Maximising Tradeshows Participation: Convert Your Leads To Sales - 27th May 2014 (Singapore)

Workshop Details

Date: 27th May 2014

Time: 9:00am to 6:30pm

Venue: IE Singapore, 230 Victoria Street, Bugis Junction Office Towers, Level 10

Workshop Organizer

This workshop is organized by International Enterprise (IE) Singapore.


Fee: SGD165* (includes refreshments & GST)

*Productivity and Innovation Credit (PIC) scheme is applicable - 60% cash pay-out option or 400% tax deduction option

Tradeshows are an effective platform to bring your product overseas, find new customers, and discover new markets for your business. Singapore companies are increasingly participating in international tradeshows. However, many do not maximise their participation.

How do you ensure that the financial investment and time at tradeshows are well spent? This workshop will prepare you by sharing how to plan in advance with your Trade Association and Chambers. Learn to draw visitors' attention to your booth, present yourself in front of international buyers and most importantly, convert tradeshow leads to tangible sales.


Programme Details

  1. Public Relations 101.

  2. Tradeshow Basics.

  3. Communications 101.

  4. Pre-tradeshow Planning: Budget, Logistics & Manpower, Promotion.

  5. Working together with your trade association for a successful tradeshow experience.

  6. Tradeshow Etiquette: What to do during a tradeshow.

  7. Planning a follow-up strategy to convert leads into sales.

  8. Practical Media Training.


Mr. Justin Fong, Principal Consultant of C W Fong & Associates

Justin is the Principal Consultant of CW Fong & Associates and currently leads a team that manages the social media campaigns of close to 20 local Small and Medium Enterprises. Besides providing strategic counsel in branding and publicity, Justin also assist individuals (i.e. local celebrities and high-profile court cases) and MNCs in reputation management. During his military career, Justin led the communication teams that protected the reputation of Singapore Armed Forces and Singapore nationally and internationally, during major incidences and events.

To stay current and professionally updated on developments in social media and crisis communications, Justin spends 20% of his time researching and writing and his works have been published in leading HR magazines, professional

Mr. Mervin Yeo, Networking Trainer

A serial entrepreneur since 1996, Mervin has co-owned numerous businesses like employment, publishing, business consulting and social enterprise. Hailed a "Networking Guru" by a Straits Times reporter, he has been on NewsRadio 93.8 including The Living Room and Positive Business Minutes and was featured in Zaobao and SME Magazine. A contributing author in the New York Times best-seller Masters of Networking, he is consulted by leaders of networking organisations. A Certified Behavioural and Career Consultant, he is author of Purposeful Networking for Introverts.

Under his 13-year leadership as the Singapore National Director of the world’s largest networking organisation, members passed referrals which generated an annual average of USD20 million worth of business for each other. Over the last 15 years, Mervin has shown thousands of business owners and marketing professionals in Singapore, Indonesia, Malaysia and the Philippines a systematic and effective approach to generating referral business.

Mr. Ong Chun Teck, Group Business Director, Strategic Media Alliance Network

Chun Teck is currently the Group Business Director for Strategic Media Alliance Network (SMAM) – an Integrated Marketing Solutions company. SMAN comprises of a Media Strategy and Buying agency, an Events agency and a PR agency to design and execute marketing solutions for clients.

Prior to setting up SMAN, Chun Teck was General Manager with Cityneon Event Management Division. His works included Singapore Science Festival 2013, Dinosaurs Live! Exhibition in Malaysia, Singapore Humanitarian Awards, booths at CommunicAsia and SmartKids Asia, Learning Fest, Comex, SITEX, PC Show and SMART Expo.

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