iAdvisory Seminar: Understand China's Digital Marketing Landscape With Baidu - 4th Nov 2014 (Singapore)

Seminar Details

Date: 4th Nov 2014

Time: 9:00am to 12:15pm

Venue: IE Singapore, 230 Victoria Street, #10-00 Bugis Junction Office Tower Level 10 (Little Red Dot Seminar Room)

NOTE: Seminar will be conducted in Mandarin.

Seminar Organizer

This seminar is organized by International Enterprise (IE) Singapore.

Registration

Fee: SGD:40.00


With internet users and online shoppers expected to reach 730 million and 380 million respectively by 2016, search has become an integral marketing component for brands hoping to gain a foothold in the market. Baidu, China's top search engine with 6 billion search requests daily, will speak on online behaviour of Chinese consumers and share the latest trends to help you capitalise on opportunities in the digital space.

china-digital-marketing-landscape

Highlights

  • Hear first-hand from Baidu on China’s digital landscape, online behaviours and marketing tools.
  • Network with like-minded businesses and digital experts from Baidu.

Who Should Attend

Business owners, business development managers and marketing managers from sectors with both online and offline presence in China.

Programme

9:00am

Registration & Light Refreshments

9:30am

Opening Address by IE Singapore

9:40am

Topics that will be covered by speakers from Baidu:

  1. Digital marketing landscape in China - The digital transformation of traditional industries.
  2. Working with Baidu for brand marketing and search engine marketing.
  3. Baidu big data insights on China’s consumer market: Sharing of successful case studies of Baidu’s collaboration with corporates.

12:00pm

Closing Address by IE Singapore

12:10pm

Lunch


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