Consumer Overview

Keeping It Real: Consumers And Trust

Keeping It Real: Consumers And Trust

Intangible as it may be, reputation is a key asset of any consumer goods company, allowing it to command a premium for its brands, attract and retain the best talent and earn consumer loyalty.

FMCG In India: Understanding A Billion Needs

FMCG In India: Understanding A Billion Needs

All fast moving consumer goods industries have the potential to grow in India, some more than others. The top three by value sales are apparel and footwear, personal accessories and packaged food.

Strategies For Consumer Market Success In China

Strategies For Consumer Market Success In China

Multinationals are broadening their horizons in order to succeed in China. Winning in China is now harder than ever to achieve, but there are several strategies that should be employed in order to boost the likelihood of success.

Singaporean Consumers In 2020: A Look Into The Future

Singaporean Consumers In 2020: A Look Into The Future

As Singaporeans celebrate the Republic's Golden Jubilee this year, how are they preparing themselves for the future? What does the future hold against the backdrop of an ageing population and the passing of the country’s founding father Lee Kuan Yew?

Q&A: The Rising Power Of The Female Consumer

Q&A: The Rising Power Of The Female Consumer

The average global male annual disposable income per capita is set to remain higher than the female equivalent by 2030, at US$14,317 in constant terms compared with US$9,315 for women. Yet much of the actual spending decision-making will come from women.

Asia's Consumer Markets Of The Future

Asia's Consumer Markets Of The Future

Bangladesh, Cambodia, Laos, Myanmar and Sri Lanka: five markets home to a combined 253 million people, representing a total consumer market of US$213 billion. These economies represent some of the best potential growth markets in the region.