Branding: How It Affects Your Impact In The Digital World

Great branding for your business can create positive impact in digital marketing. Know how branding affects your business in the digital world.

When we talk about branding, you tend to think it’s just the logo or an image. In a sense, this is true. However, you are missing more than you might think. Branding in businesses means more than just a logo or icon. The brand is the complete experience from the point of first contact with consumers. It is a promise of what to expect from your products and services while differentiating you from your competitors. It can create great impact in a business’ growth and stability. This is also true with a business’ digital marketing strategy which is now used more often.

While it is true that it is the creation of names, logos, images or designs that creates the individual identity of a business’ product or service, it must be reiterated that this is just one of the many aspects of branding. Creating a brand that can effectively portray the benefits and promise of a company to their customers takes great decision-making, effort and time. Most businesses invest on branding to make sure they can effectively reach customers, even in digital marketing.

Because people use the internet more often for their needs, businesses create stronger brands to penetrate the digital world. But before you spend too much on creating your brand, you have understand more on why need it as part of your digital marketing. These benefits can also help you determine which part of branding you need to focus on.

Related: Branding For The Small And Medium Enterprise

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Separates Your Business, Product And/Or Services From The Rest

Identity is a big deal in business, especially in digital marketing. If you remove all brands, products and services are essentially the same in form, use or purpose. But making a great brand to match your company’s promise becomes a way for people to recognize your product or service from other companies.

Branding gives you an identity or image that may even be bigger than your company. This can be great if you want to appeal more to your customers or become a public image. This promotes more sales and even credibility for your business and the products or services that you offer.

The Image Of Your Promise And Pride

A brand is a company’s banner of pride and promise. It claims what the company aims for and what it can bring for its customers. It shows how much you are committed to your customers’ needs. It also shows how you will only offer services or products that live up to your promise.

In a study done in 2013 by Forrrester Research, 70% of consumers trust brand recommendations from families and friends and only 10% trusts advertising. If you tap even a portion of this percentage by delivering a promise with your product or service, then you are surely doing a great job with your brand. You build pride and credibility in your brand and in return gain your customers’ trust and loyalty.

Earns Your Customers’ Trust And Loyalty

Creating a brand that touches the emotions of customers can be a huge help in building loyalty and trust. Customers can be pretty zealous when it comes to using and promoting the brand that they believe in. When your brand starts to gain attention and you are able to compete with the brands that most target market uses, then customers are starting to trust your brand.

When customers start to trust your product, they will eventually become loyal customers. According to a study made by Ernst and Young, 25% of US consumers consider brand loyalty as a great factor in buying behavior. This shows how much customers would likely be loyal to brands they have are familiar with.

When your business start to gain more loyal customers compared to other brands, it is a sign that you are doing a great job presenting and delivering your promise through your brand. Having more loyal promoters for a business’ brand will increase the possibility of gaining more consumers. This will also be your stepping stone for stability and growth in the industry that your business pursues.

Promotes Stability And Growth

Your brand needs to impress and persuade customers to buy your product or service instead of the generic kinds or other brands. The better your brand stands out from the rest, the more sales you can get. Once your brand gets recognized by customers, the possibility of growth is within reach.

Having a brand also creates an impression that your company is stable. For customers, this means your company is already established in the industry you pursue and you know what you are talking about in your promise. For investors, this means your business is stable enough to handle bigger ventures and can take calculated risks. Both of these create a huge impact for your business in terms of revenue and recognition.

Makes Your Company More Visible And Memorable

Brands are great to keep your company visible and memorable for customers. When you create an impact with your brand, customers will likely remember it and recognize it when encountered. It is a must to make sure you create a positive impact so your brand will be remembered as a good brand.

Branding can either make or break your company. It contributes to customer experience that you need to be cautious with. Make sure you deliver the promise that your brand offers to ensure a better relationship with your customers. When making your brand unique and memorable, also build it such that consumers have good, strong and favorable associations with it.

If you want to create a great brand in digital marketing but don’t know where to start, getting help from branding experts can definitely be a great option for you. These experts will deliver a brand that suits your promise and also your company needs. This is where OOJO can be of help for your company.


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OOJO is a full service Digital Marketing Agency in Singapore. Our team of specialists consistently deliver outstanding results for our clients by developing effective content strategies for forward thinking companies, assisting businesses with their digital marketing needs, especially to have a strong online presence. Our winning solutions, expertise and experience help to deliver great results across several key areas; such as search engine optimization, social media marketing, email marketing, mobile marketing, video marketing, branding and training. When people think of OOJO, they think of a digital marketing partner that can help their business be visible in the digital world - Be Seen Digitally.


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