Most people have heard of the term ‘franchising’ but do not fully understand the nature of this business format. Even at franchise exhibitions, curious visitors often enquire about the concept. So here's some of the most commonly asked questions about franchising.
What Is Franchising?
A franchise is a legal and commercial relationship between the owner of a trademark, service mark, trade name or advertising symbol and an individual or group seeking to the right to use that identification in a business.
At least 2 people are involved in a franchise system:
- Franchisor – Party who owns the trademark and allows the right of using his/her trademark.
- Franchisee – Party who pays a royalty (and an initial fee) for using the franchisor’s trademark.
Is Relevant Industry Experience And Business Know-how Required?
Most franchises do not have requirements when looking for franchisees. The reason behind this is simple; franchise training is provided. Through this training, the franchisor transfers to the franchisee critical skill sets required for the successful operation of the business.
What Are Franchise Formats/Options?
There are 3 main types of franchise formats:
Single Unit Franchise
The Franchisor grants the Franchisee the right to operate a Single Unit Franchise outlet. The Franchisee may not operate any additional outlet and/or any other location unless granted another Single Unit Franchise.
The Franchisor grants the Franchisee the right to develop and operate multiple units within a specified territory. The Franchisee is typically required to open individual franchises according to a pre-determined schedule.
The Franchisor grants the Franchisee the right to develop and operate multiple units within a specified territory. The Franchisee is typically required to open individual franchises according to a pre-determined schedule. The Franchisee may own or sub-franchise the units operating within the territory. The Franchisor and Franchisee shares on the revenue generated within the territory.
How Much Investment Can I Expect For Buying A Franchise?
Typically, there are 2 basic types of costs involved in buying a franchise:
A fee paid to the Franchisor to allow the Franchisee the right to use certain trademarks of a business, for a specified period.
The required startup capital needed to setup a franchise business. Normally includes lease requirements, setting up of the unit, equipment and inventory.
Total investment requirements for different franchises can have large differences. Main reasons for the large difference include the type of industry and nature of business. Total startup costs can range from as low as $20,000 and over $1 million. Basically, the higher the proprietary value, the higher the costs.
Is Success Guaranteed When Buying A Franchise?
As with all businesses, there are many risks involved and no guarantee that your franchise business will make money. However, the franchisor will assist in providing all the support and training necessary to reduce uncertainty. If someone claims that a business is guaranteed for success, it is probably too good to be true.
Do I Have Exclusivity For My Franchise?
Yes. All franchisees have exclusive rights to their own territories. No other franchises under the same brand can enter your territory.
Is There A Limit To Developing a Franchise?
Although franchisees will have their own territory to operate in, this is also their limitation. All expansion efforts must not exceed the pre-determined territory.
What Are The Legal Considerations?
All franchisors and franchisees will have to sign a Franchise Agreement stating each party’s rights, limitations, roles and responsibilities in a franchise relationship. In addition, franchise-specific regulations are either already established or increasingly being introduced by respective governments all around the world.
How To Get Started On Buying A Franchise?
Some of the ways to enquire about a franchise opportunity:
Franchise Listing Websites
For an example of a Franchise Listing website, click here.
In-house Franchise Team
Some franchises setup their own franchise team to handle franchise enquiries.
Franchise Marketing Companies
For franchises that do not have their own franchise team, a franchise marketing company is engaged to handle enquires.
Established in 2005, Astreem Consulting is a Singapore based franchise consultancy firm that specialises in helping brands to internationalise through customised growth strategies including franchise development, business matching, branding and business excellence automation. With its proven track record of delivering measurable results and increasing net profit value for its clients, Astreem Consulting ensures that its clients achieve sustainable competitive advantage, build more capable franchise organisations and secure lasting results.